WeRoots is a new platform for sustainable and transformative tourism, heir to The Aethnic Network (laxarxaaethnic.org) a collective project that for years has promoted responsible tourism through collaboration among local entities, guides, cooperatives, and socially and environmentally based initiatives.
It was born with the will to continue, scale, and digitize the work done by the Aethnic Network, while maintaining its essence: the promotion of authentic, local, accessible experiences committed to the territory and the Sustainable Development Goals (SDGs).
WeRoots is much more than a booking platform: it is a living community that connects people, organizations, and initiatives that share a common vision: a tourism that cares, transforms, and takes root.
Our values
Comprehensive sustainability (environmental, social, and economic)
Community participation and transparency
Respect for cultural and natural diversity
Open-source social and digital innovation
The WeRoots platform builds on the accumulated experience of the Aethnic Network and brings it to a new technological and territorial level, with features that allow booking routes and experiences, assessing activity impact, integrating payment systems, and creating tailor-made responsible itineraries.
It is an open and scalable tool, designed so that more transformative tourism initiatives can join and grow within the network.
Read our manifesto